Ready to sell your house faster, for more?

• Disappointed by your property's valuation.
• Wondering why your home's not getting any viewings.
• Confused because you're getting viewings but no offers.
• Overwhelmed by the thought of preparing your home to sell.
• Thinking of starting your own Staging business.

Get your home ready - Get going today!
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The Property Coach™ Home Staging Handbook

 

In 2009 with housing markets world wide slowing down, there's never been a more important time to ensure that properties are perfectly presented for the viewers.

The Home Staging Handbook shows you how to get your home ready, for selling, fast!

Great advice with loads of before and after photos to help show you how to prepare you home ready for the selling or rental market.

 

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Home Staging! What's that?

Home staging, (home restyling, property presenting, house doctoring, home fluffing) is the art of decorating a home to sell more quickly and for more money.

Home staging is a process that brings out a home's best features, minimises anything that may be seen negatively by potential buyers and then decorating & accessorising it for the right target market.

Roll your mouse over the picture below
to see the difference home staging makes!

What's In The Home Staging Handbook? - How will it help sell my house?

Everything you need to know to get your home ready to sell.

The Home Staging Handbook is like a recipe book that will show you everything that you need to know about preparing your property for the house selling, letting or property rental market.

The Home Staging Handbook will fast track your understanding of how to take control of your property and prepare it for those all seeing buyers or renters.

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Chapter 1 - What Is Home Staging?

• What is 'Home Staging'? - Why 'staging' and what does it mean?
• Why does it work? - How todays buyers differ from buyers in the past and why staging can help you sell or rent.
• Who is this course for? - Why staging isn't just for people selling a property.
• Who needs to 'Home Stage'? - If you think it's just for properties that have stuck on the agents books, think again.
• Why does it help? - Understanding why a buyer or renter chooses one property over another.
• How is it done? - Looking at the logical process behind staging a home to sell or rent. We step inside the mind of your potential buyers and find out what they are looking for.
• Getting started - Enough talk, it's time to take action!

Understanding the Home Staging process is essential if you are going to prepare your home for the selling or rental market.

 

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Chapter 2 - First Impressions Count!

Seeing your property through the buyer's eyes!

• Why is the first impression so important? - Get the first impression wrong and you could jepordize the whole viwing.
• When does the first impression happen? - You might think that is is on the doorstep, but you'd be wrong.
• Why the first impression is not just about the 'Front Garden' & 'Hallway'.
• Case Studies & 'Befores & Afters'

 

 

Learn how buyers see your home for the first time, what can happen if they get the wrong first impression and how to tackle that all important first 30 seconds of the viewing.

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Chapter 3 - Time To Utter Clutter!

Getting to grips with your stuff and making sure that it doesn't clutter a viewers mind.

• What is 'Clutter'?
• How clutter hurts your sale.
• How does clutter happen?
• How to handle the clutter.
• Keeping it all under control.

 

This chapter answers all the questions you have on how to handle your clutter.

 

PLUS learn my '6 stage' clutter clearing technique that handles everything from a single drawer to the whole house.

 

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Chapter 4 - DIY or Did It Yesterday!

Making sure your home's in good order - Why it speed up a sale & achieves the asking price.

• Why DIY & good maintenance is important when selling or renting.
• What affect poor maintenance has on the potential buyer or renter.
• How to assess the 'State' of your property and plan the maintenance.
• Use the action plan and checklists to create your essential DIY to do list to ensure your home is ready.

Leaving DIY jobs undone, in the hope that you can sell your property and leave those tasks for the next owner is a BIG mistake.

Buyers want pay top prices for tatty homes.

 

The long and short is that if you try selling your home with unfinished DIY or maintenance issues then potential buyers will knock off the money that they think it will cost to get those jobs done.

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Chapter 5 - Big Personalities Don't Sell!

Taking 'you' out of the property and why it's so important.

• What is 'too' much personality?
• How do you identify whether your home has too much on show.
• Why it puts off the buyers or renters - Why you need to 'get inside' your buyers mind.
• How to tell if you're showing too much personality?
• Some easy tips to find out what your viewers might think as they walk around your home.
• How to get to grips without losing the soul in your property - How to take 'you' out of the property but still maintain it's soul.

You love your home because it is an extension of you and your personality, but when you're selling it isn't your personality that's for sale... it's your home.

 

Learn how to remove too much of 'You' but still leave an attractive property that the buyers will fall in love with.

 

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Chapter 6 - What's The Focal Point?

Finding a room's 'Focal Point'

• What is a focal point? Understanding one of the most important elements in home staging.
• How the focal point influences the way viewers feel about your property.
• How focal points dramatically effect how buyers feel in each room.
• What are good examples of focal points and what you should never use as focal points!
• How to decide on the focal point for each different room and how to make the most of them.

 

A rooms 'Focal Point' is where, on entering the space for the first time, your eyes naturally gravitate towards. This not only gives the room a central focus, but also gives anyone who enters the room, something to focus on, pause and relax. Often the 'Focal Point' is not noticed consiously by the viewer, however subconsiously it has a great effect.

 

Learn how to identify your home's focal points and use them to create interiors that seduce the buyers.

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Chapter 7 - Defining The Space

Making sure that viewers see your home from all the right angles.

• What is defining a space?
• Why poorly defined spaces confuse the buyer or renter.
• How to define different rooms in the home.
• Improving the flow of space in the property.
• Action plan and case studies to show you how to define the space in your property.

Buyers can be easily confused by what they see when they are viewing your property, that's the last thing you want to do.

A confused buyer can feel uncomfortable in undefined spaces, end up being distracted by negative issues and barriers that they confront while walking around rather than focusing on the positives of your property.

 

Learn haw to lead the viewers through your property and how to display each room so that the buyers see everything from the right angles.

 

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Chapter 8 - Does That Smell Sell?

Using all of the senses when preparing your property for those viewers.

• What are the 'subtle, silent, stimulators'?
• How viewers are subconsciously affected by them.
• Why ignoring the senses can harm your sale.
• How to use the different senses to enhance the feel of your property and seduce the viewers, silently.
• Use the action plans and checklists to handle everyday issues while your home is on the market.

Our subconscious plays a huge role in the 'Buying Cycle'.

 

Learn how to harness the subconscious silent persuaders in your potential buyers and make your home irresistable to them.

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Chapter 9 - What's The Best Selling Colour?

Creating harmonious colour schemes that makes the most of your property.

• Why colour affects the sale or rental of the property.
• Learning how to harness colour when showing your property.
• How to approach colour using a simple technique that works every time.
• What colours work best where.

 

For many colour is the biggest stumbling block when preparing a property to sell.

 

Learn my easy to follow colour choosing technique that I show you to create colour schemes that work every time. See it in action in the case study.

 

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Chapter 10 - Making The Lighting Inviting!

Using light to accentuate the positives in your property.

• How light affects the buyers reaction and feel to a room.
• Understanding this most underused element to revitalise your home and give it the 3 'Ws' - Warm, Welcoming & Wonderful.
• What are the different light sources and how to use them to enhance the feel of the property.
• Ideas on making every room inviting using the lighting.

Getting the lighting right in your property can create a wonderful environment that really wins the hearts of the potential buyers.

Getting the lighting wrong can create dreary, gloomy, stark and unwelcoming spaces that people will quickly want to leave.

 

Learn how to easily make your homes lighting inviting.

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Chapter 11 - Accessorising & Dressing Your Home

Turning ho-hum rooms into 'Wow' spaces.

• What is 'dressing a property'? understanding what you are trying to achieve.
• What are accessories? - How to choose the right sort of things to dress your rooms.
• How to accessorise your property to bring all the elements together and knock those viewers socks off.
• How to 'Accessorise & Dress' every room in your homs - Specific rooms and how to dress them.

Need help in dressing shelves, sofas, beds, bathrooms, kitchens, walls?

 

Learn how to handle all the tricky spaces and turn your 'ho hum' spaces into ones that have 'Wow'.

 

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Chapter 12 - It's Showtime!

Time to let those eager buyers take a look

• What to do once you've finnished preparing your home for the viewers - What Now?
• Buyers are coming to take a look - How to handle those viewings.
• Keeping everything looking perfect - What to do in preparation, during and following the viewing.
• It's still your home - Letting strangers into your home has some security & legal considerations, we take a look at them.

Congratulations you've made it to the top of the hill... but it ain't over yet, not until the ink has dried on the legal documents.

This chapter helps you prepare for the period after you've finished preparing your property for the viewers but before you've actually sold it.

Some of the areas covered

• How you keep your home ready and in tip top condition even when you are living in it every day.
• How to handle vacant properties. Properties that are vacant while they are for sale have their own issues. We help you to avoid the pitfalls that often arise in empty properties.
• Handling communal areas and neighbour issues. These can often be tricky areas but we show you how to tackle messy communal areas and 'no mans land' and the unsightly neighbours front gardens.for sale while they are.
• Ensuring that Estate Agents show your home so that viewers see it at it's best.
• Dealing with security issues while your property is for sale.

Don't loose the sale by ignoring the dangers during the viewing period.

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Get your home ready - Get going today!
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The Home Staging Handbook Features:

• Audio introductions to every element of home staging.
• Over 1000 full colour images to help illustrate and emphasise each point.
• Real life home staging case studies to help clarify how to use each element in the course.
• Interactive photos that show you more than static printed photos can.
• Assessment forms to help you plan the work you need to do to stage your home successfully.
• Checklists to help keep you on track.
• Action plans to help you put what you're learning, in the Home Staging Handbook, into practice.
• Resources that allow click through to websites, helping you find more information & products.
• Realistic and achievable home staging ideas that you can do.
• Down to earth, practical advice from a home staging professional who 'does' as well as teaches.

 

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Home Staging Handbook Success Stories

Nothing speaks louder than someone else's success.

Take a moment to read through some real life home staging success stories.

Many of these are featured as case studies in the Home Staging Handbook.

Many of the success stories are from people who had never attempted to redecorate or carry out a makeover before they used this course.

 

Get your home ready to sell in 2009

 

"I didn't know where to start, then I found the Property Coach Home Staging course. In my own time I followed the course and got great results"

"Having pictures & audio really helped to make clear each part of the course."

"The end result was that I sold my property within a week of putting it on the market"

Loretta Meskin - Brighton

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"I loved my home, but nobody else seemed to. It sat on the estate agents books, with no offers, for weeks. "

"The course helped me to see what others were seeing and show me why I needed to make some simple changes."

"I followed Brian's advice, put things right and sold for more than my original asking price! Thanks Brian"

Amanda Falkson - London

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"I'd thought about starting a Home Staging business but didn't know how to learn the techniques. Then I found the Property Coach website and discovered this fantastic course."

"Following this I staged a home for my friends and it sold within days. Seeing the results and hearing about the viewers reactions filled me with pride ... I did that!"

 

Camille Coom - Clapham

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"Everyone should take this course. It is perfect if you are selling your home, and invaluable in creating a relaxing, harmonious living environment.
Thank-you"

Jeanie Beresford

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"What a great course - full of useful and informative information for home staging - really well done. I love the interactive pictures to tie in the written information they really have a wonderful impact."

Roll your mouse over this picture to see an example of the
many interactive pictures in the Home Staging Handbook

Lorraine Cameron

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"I am a Professional Organizer in the U.S. and found myself with a staging client one day a few weeks ago. I looked online for other advice on staging. Your's was the first site to come up and was just what I was looking for so I didn't have to search any further. Though I've always felt that I have a very good eye for design I have never staged a home for money before. It was nice to have a place to go to validate the thoughts that I had about this particular home I was working on. The job is almost done and I'm excited to see how this "new & improved" home will do in our very depressed local real estate market."

Anita Sharb

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"I thought that this was a fantastic course. Not because I wanted to know how to stage a house, but because I was looking to buy a house. This course helped me look beyond the horrid colours, outdated design, and the ridiculous staging of furniture. I got a great price on a house that just needs a bit of updating, and then if I want, I can flip it...but I just might keep it because it will be a very cute house once I am finished with it."

Anita Duff

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"I really enjoyed this online course and feel it will really help me sell my home in the future. So many of the ideas presented were simply things I would never have thought of on my own. The whole course was fun and I always looked forward to each new lesson."

Charlene Cortese

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"I found the course very helpful, clear and concise. It is written in an engaging, easily understood style that even a "newbie" to home staging like myself can read and use."

Michelle Mooney

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"This course was direct, straightforward with a touch of humor. You learn what you need to know without a bunch of fluff. Thanks Brian. I learned a lot."

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"I've always wondered what makes a home inviting. I know it when I see it but I couldn't break it down into words. You broke it down into very specific categories with a great deal of additional information. I would recommend this course to anyone selling their home (I recommended it today to a real estate agent!) and any homeowner who simply would like to make their home into the best that it can be. Thank you!"

Victoria Lee Arnold

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"As a US citizen, I found Brian's course to be very informative and concise in relating to the reader the various nuances governing the sale of one's real estate for maximizing both a timely and profitable result."

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"This course has been so helpful and easy to understand. I would highly recommend this information to the wide range of people that could benefit from it. From the person preparing to sell their home to the person searching for the tools to make their current home more attractive and functional, can gain a lot of good information."

Wanda Bruce

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"A great course, really sets you thinking and you can do it in your own time !!"

Katie Griffin

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Why Buy This Home Staging Course?

What's so different about this course to others?

With so many books, guides and courses out there to choose from, what makes The Property Coach Home Staging Handbook different?

That's a good question.

This course is completely unique and written to be used as a full resource.

It's interactive, and offers ways of learning that other courses can't.

 

Get your home ready to sell in 2009

Why is this course unique to other home staging courses?

The Property Coach™ 'Home Staging Handbook' is unique and unlike any other other home staging book or course.

Unlike other home staging courses, with the Home Staging Handbook you can interact with the information, see changing pictures, hear my thoughts on the topics, print off 'Action Plans' & 'Checklists' and click through to further websites for more information, resources & ideas.

Unlike printed books that begin to date the moment that they are delivered to the shop, this course is in a continuous state of development. When you buy it will be as up to date as it can be. In fact since it's launch in May 2007 it has already been updated twice with lots of new case studies, new pictures and new resources.

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Unlike other 'weekend', 'evening' or 'residential' home staging courses:

• You can learn at your own pace.
• Sit in the comfort of your own home - not on conference seats.
• You get full notes, not a slim course book with just edited bullet points that you then have to scribble additional notes on.
• Read the course again and again as many times as you like.
• You don't pay hundreds of £s or $s.
• You don't have to wait for available course dates, you can take the course when ever you like.
• There are no traveling costs.
• There are no accommodation costs.
• Unlike home staging courses where you only see the case studies on a screen, but can't take those pictures home, you can see all of the images, over 1000 in this course, again & again.

 

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Download requirements - The file delivered is in .exe format which self loads once clicked on. You do not need any other software to use this course however you will need at least 30mb of free disc space to download and use the Property Coach™ Home Staging Handbook. The file can take between 2 - 5 minutes to download, due to the large number of colour images and audio contained within, however it may only take 30 - 60 seconds if you have a fast connection. At this time, Home Staging Handbook can ONLY be opened on PC or computers that support Windows 98, XP, Vista or Windows 7. HOWEVER, you can still run it on Mac IF you have 3rd party software installed that can emulate the Windows environment. This course is not suitable for downloading via dial-up connections.

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"I didn't know where to start, then I found the Property Coach Home Staging Handbook."

"In my own time I followed the course and got great results"

Loretta Meskin - Brighton

"I'd thought about starting a Home Staging business but didn't know how to learn the techniques. Then I discovered this fantastic course."

Camille Coom - Australia

"I followed Brian's advice, put things right and sold for more than my original asking price! Thanks Brian"

Amanda Falkson - London

 

 

 

 

 

From Scruffy, grey & overgrown
to fresh, neat & well maintained.

From uninviting first impression
to wonderful, 'Wow' welcome.

From grey, soulless 'Lad Pad'
to desirable 'Urban Space'

From cluttered and dark
to fresh, clean and bright

From unrelaxing mess
to calm soothing and inviting

From depressing & dated
to fresh, bright & modern.

From overgrown jungle
to inviting outdoor room

Interactive Photos

Roll Your Mouse To See!


It can be amazing what changes you can make within one day.

See how much of a difference you can make in your own home

See lots more interactive photos in the Home Staging Handbook

Great Case Studies

See 'Home Staging' in action with these great case studies that bring to life the difference that 'Home Staging' can make
on any property.



Every chapter of The Home Staging Handbook uses case studies to clearly show how to tackle every issue in a home.

 

 

 

 

 

 

 

 

 

 

 

 

Ways You Learn

Interactive Photos

Roll Your Mouse To See!


It can be amazing what changes you can make within one day.

See how much of a difference you can make in your own home

See lots more interactive photos in the Home Staging Handbook

Not Just Words

The Home Staging Handbook is different from all the other books and guides you could buy, It's not just words, it's not just still pictures, it's interactive photos, audio and a whole set of action plans and checklists that help you get your home ready to view.

 

 

 

 

 

Diagrams & Plans



We walk you through, step by step to help you understand every element of staging your home for those viewers.

Action Plans



Action Plans & Checklists help to keep you on track and organise your staging projects.

Resources



Find all the information, products & services that you need to carry out the whole staging project.

Before & After Photos

See just what a room can look like when you get to grips with all the different elements like the ones below.

From Scruffy, grey & overgrown
to fresh, neat & well maintained.

From uninviting first impression
to wonderful, 'Wow' welcome.

From grey, soulless 'Lad Pad'
to desirable 'Urban Space'

From cluttered and dark
to fresh, clean and bright

From unrelaxing mess
to calm soothing and inviting

From depressing & dated
to fresh, bright & modern.

From overgrown jungle
to inviting outdoor room

 

 

 

 

 

 

 

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